Edmond is a boutique apartment block in Denver’s RINO district. During my internship at Ellen Bruss Design, I developed a brand direction that fused refined Art-Deco cues with the nighborhood’s industrial history–lean, high conrast letterforms, geometric “E” monogram options, and a palette anchored in the properties past life as the Atlas Luggage Company.

My direction was selected by the client and later finalized by EBD after my internship ended. The released mark and system retain the bones of my approach–proportions, rhythm and colorway–evolving them into a polished scalable identity for the property that could serve the area for generations more.