I was asked by The SSA Group to build out a proposal for guest services for the Butterfly Pavilion in Denver, Colorado. Maintaining the strength of their brand identity and showcasing the ways in which they can improve the quality of services for the prospective client was my main task. Getting to be creative with layout composition and crafting narrative through spreads that show the possible future for the Butterfly Pavilion make this work rewarding. Knowing that I am showcasing small businesses for a larger purpose that will improve the experiences of children, families, and people in the real world potentially makes this kind of project a privilege to get to be a part of.
Designing layouts for long format proposals is a way to craft possible visions of the future for zoo, museums, or aquariums across the country. Filling those possibilities with showcases of local artisans and SSA food service concepts supplies prospective clients with an accurate sense of the elevated experience that SSA provides.