Sphere Vegas 2025

Embracing a big opportunity for a growing brand

Gogo had an opportunity to be seen on the largest screen in the world –
I had the opportunity to help Communicate A complex brand with bold insistence during the 2025 NBAA Conference in Las Vegas.

Large-scale motion content for the Las Vegas Sphere was created as a coordinated effort between our Gogo team and the internal Sphere team. Designed for high impact and immersive brand storytelling using a limited motion ad package. Built for considered visibilty, consistent rhythm, and distorted spatial scale as part of a set of complimentary motion pieces on display at the Convention Center.

Imagery from an internally captured photo shoot was used as a part of the design, allowing myself and the Gogo team to control representation of the brand and the lifecycle of this nearly 1 million dollar marketing investment from the smallest detail to the massive final product.

Role:
Graphic Design · Visual System · Production Coordination