Cones Dual Branded Ice Cream Concept
Problem
Solution
A redevelopment of a nationwide line of ice cream concessions for The SSA Group.
Brand and concept explorations led to the development of two equally strong identities:
Cones SoftServe and Cones Scoops. These two complete, elevated, and playful brand identities allow Cones to serve as an accessible and elevated consumer experience whether in a zoo, aquarium, or museum setting.
Concept Two - Cones Scoops
Has a softly vibrant color palette that accents the bold curves of the logo mark. Cones Scoops serves as a casual yet elevated ice cream concession identity ideal for zoos or outdoor amusements.
Analog to Digital Process
Full Color Palette, Typography, and Brand Systems Elements
Check out the next project
A MSU Denver BFA Thesis Exhibition Project that utilizes QR codes to educate, foster empathy, and build culture through a unique mode of play. This project was awarded grant funding and presented at the MSU Denver BFA Undergraduate Research Symposium in 2023.