Who Do You Think QR?
Problem
Solution
BFA Communication Design Exhibition Thesis - Can QR Codes be used to educate, foster empathy, and build culture through the language and disarming nature of play?
Who Do You Think QR? - A QR Code Based Card Game
In a time when technology provides easier access to multiple ways of being, the importance of building greater culture through that ease of access is equally great. As a response for my MSU Denver BFA Thesis exhibition research project, I created and designed this concept for a QR code based card game that seeks to do just that.
Details and ordering through whodoyouthinkqr.com
Easy and fun to play anywhere
A fully realized brand identity and packaging design
A BFA Thesis Exhibition
An oversized QR code vinyl application was installed as an interactive element for this projects exhibition. Linking to the products website, this insistent and unexpected opportunity provided viewers with access to greater context about the game and supported my thesis conceptually.
This project was awarded a BFA Undergraduate Research Grant to aid in its realization. It was also exhibited at the 12th Annual MSU BFA Undergraduate Research Conference on April 28, 2023.
Check out the next project
A social activism poster supporting gender affirming mental health care for LGBTQIA? Youth and The Trevor Project.