Cones Dual Branded Ice Cream Concept
Project
Solution
A redevelopment of a nationwide line of ice cream concessions for The SSA Group.
Brand and concept explorations led to the development of two equally strong identities:
Cones SoftServe and Cones Scoops. These two complete, elevated, and playful brand identities allow Cones to serve as an accessible and elevated consumer experience whether in a zoo, aquarium, or museum setting.
Concept one - Cones SoftServe
Has a softly vibrant color palette that accents the bold curves of the logomark. Cones Scoops serves as a casual yet elevated ice cream concession identity ideal for zoos or outdoor entertainment experiences.
Analog to Digital Process
Full Color Palette, Typography, and Brand Systems Elements
Check out the next project
A redevelopment of a nationwide line of ice cream concessions for The SSA Group.