Two Percent Wolf
Fireside Seasoning Kit
Project
Create and realize a packaged and branded product kit from a self generated concept.
A concept kit that focuses on camping and hiking fireside cooking experiences. This was realized through the brand of Two Percent Wolf, a brand derived from the mission and values my own family brings to our lives and outdoor experiences. This box serves as a vessel for food and wilderness explorations by providing three unique seasoning blends, recipe cards, and a compass that comes complete with prompting coordinates to one of our favorite camping locations. This kit is a fully realized and branded example of packaging design and also an earnest guide to wonderful outdoor experiences.
Solution
The logo was created to be a solidly dynamic representation of the urban and the wild with layers of readability.
More than just products…
A complete system of experience was created to carry this product beyond a simple set of seasonings.
Everything you need:
Camp Seasonings, Five-ingredient recipes,
a favorite campsite, and a way to find it.
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